Explanation & Guidelines
In celebration of its 60th Anniversary in 2010, AMSA introduced a new look which reflects the evolution of the organization as well as its commitment to its rich history.
Staff of Asclepius
AMSA has chosen to use the Staff of Asclepius within its logo. The image is a single serpent encircling a staff and is considered the traditional symbol of medicine. Asclepius was an ancient Greek physician, and described in Homer’s Illiad. Eventually through myth and legend, he became worshiped as the god of Healing. The Staff of Asclepius is considered the “correct” and traditional symbol of medicine. Many medical organizations choose to use the Caduceus, a symbol of a short rod entwined by two snakes and topped by a pair of wings. This symbol is actually the caduceus or magic wand of the Greek god Hermes (Roman Mercury), messenger of the gods, inventor of (magical) incantations, conductor of the dead and protector of merchants and thieves.
The main color in the AMSA logo is blue, which celebrates the history of the organization. Since its inception, AMSA’s logo has been blue.
- Red was incorporated into the new logo to reflect the organization’s dedication to fighting the global AIDS pandemic.
- Green exemplifies AMSA’s commitment to a better environment and environmental health and the organization’s commitment to reducing its carbon footprint. AMSA supports recycling, paper light events and ensuring a stronger planet for physicians and patients.
- Purple illustrates the advocacy efforts on behalf of LGBT medical students and those discriminated against based on gender and sexuality. AMSA has always been dedicated to assuring equal access to medical care and equality within medical education.
Logo Approvals & Questions
Given the importance and value of its brand, the American Medical Student Association requests that all chapters, groups and individuals contact the AMSA National Office before using the logo. Allow two weeks prior to production time to receive approval from AMSA. For questions regarding the AMSA logo or guidelines, email email@example.com.