The New Physician is the four-color, award-winning publication of the American Medical Student Association (AMSA). Published nine times annually, we provide our 38,000 readers with the information they want and need to know-about applying and getting into residency; choosing a specialty; studying abroad; managing debt; understanding trends in medicine; working with new technologies; serving the needs of patients and much, much more.

"It's the only publication I've found that concentrates solely on the medical issues affecting medical and premedical students."

About AMSA
Founded in 1950, AMSA is the oldest and largest, independent medical student organization in the United States. AMSA is committed to improving medical training and the nation's health through fostering physician development and leadership, especially in primary care, rural health and underserved populations. AMSA is comprised of 154 U.S. medical student chapters, 164 U.S. premedical chapters and 44 international chapters.

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READERSHIP

The New Physician boasts 38,000 readers, including premedical and medical students, interns and residents. Our subscription base also includes universities, deans, libraries, hospitals and AMSA alumni members. Around 2,000 international medical students read The New Physician as well.

• Core readership is medical students, 18 to 35 years of age.
• 56.8% are women.
• Approximately one-third are minorities.

"The New Physician is a good resource for young people in medical school or undergraduate programs. All medical students should read it to learn more about the myriad of professions available in their field. Undergraduate students can read it to make a more informed decision as to whether or not medicine is the right career choice for them."

Engaged and Loyal Readers
Your message will be seen and heard by 38,000 readers who look forward to receiving and reading each issue. More than 96% of readers agree The New Physician is a good publication for future physicians, so you'll be associating your message with something positive in their hectic lives.

Our readership finds great value in the pages of each issue. More than 70% say they save at least one issue, and 20% say they save more than a full year's worth of magazines. Your ad will be seen again and again.

In fact, our readers love The New Physician so much that they share it with their peers. More than 40% pass their copy to at least one other person. Advertise with us, and your message will reach nearly 55,000 of today's medical students and tomorrow's physicians.

"The New Physician is a wonderful magazine. The articles are vibrant and house a variety of inspiring information. I recommend this magazine to a majority of my peers."

"I love it. It's actually the only thing I make time to read this year other than texts."

"I really look forward to receiving my copy every month. In light of all the heavy class-oriented reading we as medical students are required to do, it is refreshing to curl up on the couch with a cup of coffee and read about exciting things that are going on in medicine."

"I love The New Physician. I have been reading it since I started medical school, and it is the only publication that I feel deals with the issues specifically related to medical students. It is so comforting at times to read that others feel the same way and are experiencing the same things that I am."

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ADVERTISE WITH US, GET A RESPONSE

Our readers will respond to your message or product. Almost one-third say they've taken some type of action after seeing an advertisement in The New Physician. Readers want large, colorful, eye-catching ads that offer discounts, coupons and promotions. Tell them how they can get in touch with you, and you'll hear from our readers.

The New Physician's readers are also smart and scrutinizing consumers. They want to learn all they can about your products or services. Use your advertisement to educate them on why your opportunities, programs, products or services are valuable.

"It's a great source for tools and services needed while in medical school, and an excellent resource for internship, project and residency information. I was able to find interesting potential summer projects and internships by flipping through the advertisement pages, and I found the articles fun and invigorating to read."

"I enjoy reading the magazine as a premedical student and have interest in premedical related stories and advertisements."