AMSA's Local Chapter Project Directory

PROJECT DESCRIPTION/CONTACT INFORMATION
Project title Confessions of a Former Pharm Rep
Project type(s) Speaker
Date completed 10/2007
Chapter Keck SOM of University of Southern California
Project Coordinator Shijun Cindy Xi
Summary of project Shahram Ahari, MPH, draws from his experience as a former pharmaceutical representative to discuss the corporate training and indoctrination process, the tools and subtle tactics reps employ to influence physician prescribing behavior and the subsequent cost to the patient.

AMSA PharmFree pledges were distributed and collected.

Content area Pharmaceutical Issues
Number of participants 80
Participant hours involved 80 hour(s)
PROJECT PLANNING
Coordinator roles
Coordinator hours hour(s)
FUNDING & ADVERTISING
Total project cost $180
Project funding Local chapter funds,AMSA grant
Funding breakdown of sources and/or donations:
Project advertising Flyers at Health Sciences Campus and emails to schools of Medicine, Pharmacy, Dentistry.
PROJECT EVALUATION
Success rating
(1 = unsuccesful, 5 = very successful)
4
Lessons/suggestions It's difficult to give Shahram only 1 hr to do this talk and have time to ask questions. In anticipation of this, we provided a later time slot for discussion (in separate project log).