AMSA's Local Chapter Project Directory

Project title White Coat Embroidery & Business Card Fundraiser
Project type(s) Fundraiser,School Service
Date completed 10/18/2007
Chapter Keck SOM of University of Southern California
Project Coordinator Natalie Ramos & Russ Buhr
Summary of project To raise money for our chapter, we offered white coat embroidery and business card services to the student body. We negotiated a bulk rate with an off-site vendor to get the coats embroidered and used USC’s contracted printing company for the business cards. We raised a significant amount of money for our local chapter, but the fundraiser was also ton of work for Chapter Officers to set up.

Content area Fundraising
Number of participants 75
Participant hours involved 40 hour(s)
Coordinator roles
Coordinator hours hour(s)
Total project cost $1000 raised
Project funding
Funding breakdown of sources and/or donations:
Project advertising We sent out the order form via email and posted Chapter Officers in the Quad during lunch to collect coats and orders. We also set up a table at the White Coat Ceremony, which was probably good advertising for AMSA even though we didn’t collect many orders.
Success rating
(1 = unsuccesful, 5 = very successful)
Lessons/suggestions Overall, implementing a new fundraiser was challenging. For the white coat embroidery, we had to find a vendor and negotiate a bulk rate and then coordinate the coat collections around the MSI and MSII clinical schedules. Doing separate collections for the classes meant extra trips to the embroidery site (30 min+ in LA traffic). In the future, it would be better to do the coat collection really early in the year to avoid the pressure of working around the Intro to Clinical Med schedule.

Because the business cards are contracted out by USC, we had to work through the administration to place the card order and could not negotiate prices. We offered two card designs to students and created an order form based on the standardized business card format. Figuring out the internal payment system of the university was initially challenging, but Student Affairs came through to help us place the order.

Since our profit on the cards was way less than on the coats, offering the discounted “combo” package was wise. Students saved a few bucks by ordering both services, and the extra orders generated more revenue for us.

We received many questions from students and ended up posting sample pictures and FAQs on our website. We only had a few Officer coats to show as samples due to the tight clinical schedule. Most of the challenges we faced were due to the fact that the fundraiser was new at Keck. It would be much easier to repeat it in future years.

Comments The fundraiser generated significant funds for the chapter and also informed many students that AMSA exists at Keck, so it was worth it in the end.