On Wednesday, April 10, graduating medical students will tell the American Medical Association (AMA) that they are opting out of the AMA Physician Masterfile and that they do not want their personal and prescribing information sold to the pharmaceutical and medical device industries. National Opt Out Day, sponsored by the American Medical Student Association (AMSA), hopes to rally hundreds of fourth year medical students.
The AMA Physician Masterfile was established by the AMA in 1906 as a record keeping device supporting membership and mailing activities. The Physician Masterfile includes current and historical data for more than 1.4 million physicians, residents and medical students in the United States. Today, sales of the AMA Physician Masterfile totals more than $40 million per year and over 20 percent of their annual revenue.
“The AMA should not be selling this data to pharmaceutical and medical device companies for the purpose of tracking physicians’ prescribing habits to devise directed marketing strategies,” Reshma Ramachandran, AMSA PharmFree Fellow. “Information from the AMA Physician Masterfile should only be used for research purposes to benefit our patients.”
“We want our members – the nation’s future physicians – to understand what this information is being used for so they ...