Engage the Media
Even with the onslaught of social media, the general public still turns to traditional media for credible information. The nation's largest independent medical student organization, AMSA, has amazing members who are constantly working on local and national projects that benefit their patients and the medical community. AMSA's core values lie in fighting for social justice, and in empowering future physicians to change the world.
Media relations is an important tool for AMSA members who want to effect change. AMSA's Engage the Media Toolkit has been developed to help you raise awareness and ultimately make a difference. The toolkit provides information on writing press releases, reaching out to local media, writing letters to the editor and opinion-editorials, using AMSA resources to connect with other members and crafting a good story.
If you have additional questions, AMSA's Communication & Marketing Department is happy to help you! Please email pr@amsa.org.