PPP Home

Section XI.  Advertising Policy Formulation

The following guidelines are to be used by the Association in formulating advertising policy:

1.             There should be no statements, verbal or pictorial, that are misleading.

2.             Patients and providers should be portrayed in a respectful and humane manner and not in a stereotyped or demeaning fashion with respect to age, sex, sexual orientation and gender identity, race or disability.

3.             Statements of properties, performance, content values, beneficial results, etc. of products should be such that they can be verified by adequate data in the literature. (2004)

4.             AMSA recognizes the valuable role the United States Armed Forces and its service people play in defending our country and keeping peace; however, AMSA bans all advertising, including but not limited to print advertisements in AMSA publications and exhibition space at national or regional events, from any program under the administrative umbrella of the Department of Defense, except the Uniformed Services University of the Health Sciences and military residency programs, until such a time that it allows people of all sexual orientations to serve openly in the United States Armed Forces. All other branches of the United States Armed Forces are prohibited from advertising in its publications. Uniformed services that do not fall under the Department of Defense are permitted to advertise and exhibit. (2006)

5.             AMSA bans all pharmaceutical ads in its publications and events. (2004)

6.             AMSA bans all campaign advertisements for political candidates and/or political parties. (2005)

7.             Support documentation verifying claims must be submitted to publisher upon request before an advertisement will be accepted for publication.

8.             Nutritional advertisements should not conflict with the U.S. Dietary Guidelines.

9.             Advertisements for special purpose foods must include a list of ingredients and the quantitative nutrition analysis of the product or offer to supply this information on request.  If the advertiser elects to state the nutrition value in terms of RDA’s, as well as the quantitative nutrition analysis, current federal regulations governing nutrition labeling should be followed or this information offered on request.

10.           The implementation of the above guidelines will be the responsibility of the BOT.