Organizing a Press Conference
A press conference can help publicize your event to many news outlets in your region. If you are putting together a rally, vigil, free clinic or large event, a press conference can be used to publicize the issue.
Contact AMSA's Director of Public Relations at firstname.lastname@example.org or (703) 620-6600 ext. 207 for help in planning your press conference.
- Star Quality: To maximize media attendance at your news conference, it is beneficial to have at least one high-profile personality participating (e.g. dean, AMSA national officer, community organizer, police chief or the mayor). It is important to plan ahead and give enough notice to your invited participants.
- Diversity: It will be important to show a cross-section of participants. This will demonstrate that the issue is a concern to everyone. Try to enlist participants from medical, religious, business, education and civic organizations. Strive for ethnic and gender diversity among participants.
- Use your titles, MD: Don't underestimate the credibility of physicians and physicians-in-training. The public respects and listens to doctors.
EXAMPLE: The University of California-Irvine AMSA Chapter kicked off their Students Teaching AIDS to Students (STATS) program by organizing a news conference. Invited guests: a physician specializing in AIDS research, a young student with AIDS, the AMSA STATS local coordinator and the principal of the school where the STATS program will be implemented.