Introducing the new AMSA logo
AMSA is proud to present its new logo! In celebration of its 60th Anniversary, AMSA is introducing a new look which reflects the evolution of the organization as well as its commitment to its rich history.
Staff of Asclepius
AMSA has chosen to use the Staff of Asclepius within its logo. The image is a single serpent encircling a staff and is considered the traditional symbol of medicine. Asclepius was an ancient Greek physician, and described in Homer’s Illiad. Eventually through myth and legend, he became worshiped as the god of Healing. The Staff of Asclepius is considered the "correct" and traditional symbol of medicine. Many medical organizations choose to use the Caduceus, a symbol of a short rod entwined by two snakes and topped by a pair of wings. This symbol is actually the caduceus or magic wand of the Greek god Hermes (Roman Mercury), messenger of the gods, inventor of (magical) incantations, conductor of the dead and protector of merchants and thieves.
Colors
- The main color in the AMSA logo is blue, which celebrates the history of the organization. Since its inception, AMSA’s logo has been blue.
- Red was incorporated into the new logo to reflect the organization’s dedication to fighting the global AIDS pandemic.
- Green exemplifies AMSA’s commitment to a better environment and environmental health and the organization’s commitment to reducing its carbon footprint. AMSA supports recycling, paper light events and ensuring a stronger planet for physicians and patients.
- Purple illustrates the advocacy efforts on behalf of LGBT medical students and those discriminated against based on gender and sexuality. AMSA has always been dedicated to assuring equal access to medical care and equality within medical education.
Use of the AMSA logo
All local chapters, groups and individuals must follow these logo guidelines to the proper usage of the AMSA brand and logo. The guidelines address the use of the trademarked AMSA logo, word mark and color palette.